That’s right. To make then stand out on store shelves each of the sides in the next gen HD format war have come up with special cases to “stand out”.

HD-DVD is going with an interesting red case that has some enthusiasts worried about being able to stack them due to a partial lip at the top of the case. You can see a pic of the HD-DVD offering here.

Blu-Ray went with a simliar design only opting to go with a light blue case. You can see it here.

I personally think they both look silly. The need for distinction is there to keep it clear for the consumers, but I just get the feeling some consumers will end up with these new formats under the impression they will play on standard DVD players.